Why Everyone Hated the New Jaguar EV (And Why They Secretly Want One Now)
Two years ago, Jaguar dropped an ad that left the entire car world baffled. You had models dancing around in bizarre fluorescent outfits, zero sight of any actual car, and a weird art-school vibe. Car enthusiasts hated it instantly. Things went downhill fast from there. Their head designer walked, the chief executive quit, and an ugly cyberattack hit company computers right after. Everyone wrote them off. People were calling their planned electric four-door the biggest eyesore since the Pontiac Aztek.
Now cut to today. The new Jaguar Type 00 (T01) is finally touching down in India at 2.2 crore rupees, packing an unreal 1,000 brake horsepower. Even funnier? Dealers have quietly sold out their entire early quota for the next twelve months.
How did a project everyone ridiculed on social media turn into the car young buyers are desperate to get on video? Honestly, it boils down to what rivals have been doing.
Why the Initial Anger Faded Away
Look, car folks want to hear about oily bits, engine notes, and classic leaping cat badges, not watch contemporary dancers in pink trousers. Jaguar’s marketing felt out of touch with real buyers.
While the internet was laughing at them, European supercar pricing went bonkers. Ferrari’s ₹8–10 crore four-door concepts looked surprisingly awkward; Mercedes’ blob-shaped saloons had no road presence whatsoever.
When Jaguar actually showed the real Type 00 under the sun, opinions flipped fast. They did not build a slippery egg. A massive, boxy, wide-tracked land yacht—straight out of Gotham City. At a starting price of 2.2 crore, putting it next to an eight-crore Italian hybrid made the British car look like a massive steal.
1,000 Horsepower and That Batmobile Look
The mechanical stats shut down most critics right away. A twin-motor all-wheel-drive setup spits out 1,000 bhp, which is enough shove to throw your head back into the headrest.
Jaguar took proper gambles with the metalwork here. You get this massive nose out front, a chopped roof, and a boot deck that drops like a sheer brick wall. There is no rear glass whatsoever. You just get an ultra-wide digital feed wired into the rear-view mirror. It looks intimidating, heavy, and loud without making any exhaust noise.
Charging an ultra-luxury grand tourer like this at home is obviously worlds apart from daily budget runabouts. If you want to see how household electrical setups cope with high-draw battery hardware, take a glance through our home EV charging guide to see the wire gauges and panel requirements Indian homes need.
The Young Money Crowd Making It Fly
Old luxury car ads always showed a fifty-year-old bloke in a bespoke grey suit stepping outside an opera house. Jaguar clearly could not care less about that buyer anymore. They went after modern high earners who have made serious cash very quickly.
It’s aimed at twenty-something app builders, crypto winners, and YouTubers rolling up to fancy club entrances—people who couldn’t care less about 1950s motor racing trophies. They want to pull up outside a Mumbai lounge and have every teenager nearby whip out a phone to film it.
Back when we were kids, supercar posters went on cupboard doors because you saw Bruce Wayne slide one around on the big screen. Kids today spot exotic cars in thirty-second feeds. An ultra-wide, slammed electric muscle car that looks like a comic-book tank gets millions of views organically. That sheer novelty is what the new rich are paying for.
Giving Supercars a Run for Money
Nobody seriously thought Jaguar could outshine Ferrari or AMG in the desirability game this year. But while other luxury brands made their cars too fiddly and fragile for rough Indian roads, this thing hits the road looking like military-grade sculpture.
Four-figure power, wild kerbside drama, zero fuel bills—and half what rivals charge after import duties.
Just watch your step when sitting down with luxury sales agents. Showroom desks love sliding fat accessory packages and inflated paperwork onto exotic bookings. Having a read through our run-down of EV dealership insurance tricks and PDI traps will save you serious money before you sign on the dotted line.
Quick Questions on the Jaguar Type 00
How much damage to your wallet in India?
Base bookings start near 2.2 crore ex-showroom, though tick a couple of custom cabin boxes and on-road bills easily brush past 2.5 crore.
How does it launch off the mark?
Both axles kick hard enough to drag you past sixty miles an hour in under three seconds.
Where did the rear window go?
Designers chopped the roof down flat without ruining headroom, so they scrapped the glass and stuck a live camera feed on the inside mirror instead.
Are Indian allocations really spoken for?
Yes, initial showroom allotments across top metro dealers have been locked in by advance deposits, with new bookings facing close to a year-long wait.
